Don’t Wait! How Timing Affects Coordination of Crowdfunding Donations
by: Jacob Solomon, Wenjuan Ma, and Rick Wash
Crowdfunding sites often impose deadlines for projects to receive their requested funds. This deadline structure creates a difficult decision for potential donors. Donors can donate early to a project to help it reach its goal and to signal to other donors that the project is worthwhile. But donors may also want to wait for a similar signal from others.
We conduct an experimental simulation of a crowdfunding website to explore how potential donors to projects make this decision. We find evidence for both strategies in our experiment; some donate early while others wait till the last second. However, we also find that making an early donation is usually a better strategy for donors because the amount of donations made early in a project’s campaign is often the only difference between that project being funded or not. This finding suggests that crowdfunding sites need to develop designs, policies and incentives that encourage people to make immediate donations so that the site can most efficiently fund projects.
Jacob Solomon, Wenjuan Ma, and Rick Wash. “Don’t Wait! How Timing Affects Coordination of Crowdfunding Donations” Computer Supported Cooperative Work (CSCW). Vancouver, BC. March 2015.